Finding out who your customers really are

About this event

This practical, interactive workshop helps small businesses move beyond assumptions and truly understand who their customers are and what they value. Using simple Design Thinking tools, Jo guides participants through customer interviewing techniques, defining customer needs, and creating usable information. The session is hands on, energetic, and designed for people with no research background. By the end, attendees will have clearer insight into how they can define their real customer groups, the problems they face, and how to use those insights to shape better products, services, and marketing decisions.