AI for Marketing: A Practical Workshop for SMEs

About this event

AI for Marketing is a one-day, hands-on workshop for small and medium businesses who want to use AI to do better marketing in less time. It runs on Tuesday 17 November 2026, 09:30 to 16:30, at York St John University in York. Bring a laptop, work on your own business all day, and leave able to use AI on your marketing with confidence the very next morning. No coding, no jargon. Most business owners feel behind on AI. You know it matters, you have probably had a go with ChatGPT, and you have come away underwhelmed and no clearer on how it actually wins you more work. That is not a you problem. Nobody has sat down and shown you how to use it on the real marketing in front of you. This is not really an AI course. It is a practical marketing day that happens to use AI. The tools change every few months, good marketing does not. You spend the day working on your own business, using AI to do the marketing you already know you should be doing, faster and better. Laptops out, a small group, proper help, real work. You leave knowing which tools are worth your time and how to keep it going once you are back at your desk. What you will have done by 16:30 Built a reusable set of prompts that get usable marketing content out of AI for your own business, first time rather than on the tenth attempt. Drafted real content you can use straight away: social posts, an email, and a blog outline, all in your own voice rather than generic AI copy. Turned a blank page into a marketing plan built to...